Store management

Marketplace store management — while you run the business

We take on daily operations: promotions, ads, SEO, replenishment, reporting. Uzum Market · Wildberries · Yandex Market Go.

A marketplace isn't "list the product and wait for sales." It's daily work: tracking rankings, running promotions, replying in chats, repricing, replenishing stock, managing ads. Skip it and the algorithm cuts your impressions while competitors pull ahead.

Who it's for

Who we help

Manufacturers

You make the product and want to sell on marketplaces, but you don't have the time, team, or expertise to master algorithms, promotions, and ad tools. We take the marketplaces off your plate: you supply the product, we drive the sales. Your job is production. Ours is the store.

Official distributors and dealers

You're the official distributor of a brand in Uzbekistan and want to build the online channel alongside offline. Marketplaces give you reach into audiences offline can't touch. We build out sales on Uzum Market, Wildberries, and Yandex Market Go.

Brands

You have the brand, the product, and a read on the market — but no local team to run stores on Uzbek marketplaces day to day. We become your operations team in Tashkent: we know each platform's specifics, algorithms, and promotion tools.

Scope of work

What store management includes

Promotion

Tracking product card rankings in search and categories
SEO optimization of titles and descriptions based on analytics
Marketplace promotions: product selection, applications, price control
Setup and management of internal ads: Буст в топ, Буст заказов on Uzum
Managing the ad tools across Uzum Market, Wildberries, and Yandex Market

Operations

Stock monitoring and timely replenishment briefs to the warehouse
Oversight of marketplace inbound acceptance
Working with platform support: complaints, disputes, account blocks
Monitoring and responding in buyer chats
Tracking penalties and violations with prompt response

Content and analytics

Creating new product cards to expand the catalog (5 cards per month included, additional per price list)
Updating photos and infographics when needed
Weekly report: sales, rankings, stock levels, ad spend
Monthly analytical report: trends and conclusions
Unit economics on request: margin calculations net of platform fees
Product card funnel analysis
Platforms

Three marketplaces — one team

Uzum Market

We've worked with Uzum since its launch in 2022. We know the ranking algorithms, the promotion tools (Буст в топ, Буст заказов), the inbound acceptance requirements, and the quirks of dealing with support. Uzum is our core platform.

wb

Wildberries

Store management on Wildberries via an Uzbek legal entity: FBS from the SellerLab warehouse, promotion and ad management on WB, logistics oversight.

Yandex Market Go

Yandex Market Go has been operating in Uzbekistan since spring 2025. Works well as an additional channel alongside Uzum and WB.

Comparison

Why an agency beats an in-house manager in Uzbekistan

Parameter In-house manager in Uzbekistan SellerLab
Hiring Young market, qualified specialists are scarce Team already in place and operating
Onboarding Months of training and ramp-up We've known Uzum Market since 2022
Oversight Requires constant management Contractual SLA and reporting
Coverage One person, one platform Three marketplaces, one team
Risk If they leave, you start over Processes stay with us
Cost Salary + taxes + training — fixed ongoing cost Variable cost per contract
Getting started

How the engagement runs

1

Audit of the current state

We review your stores, categories, competitors, and growth opportunities.

2

Alignment

We agree on the scope of work and reporting format.

3

First 2 weeks

Onboarding, product card optimization, first promotions.

4

Daily operations

Per the agreed plan.

5

Reporting

Weekly reports plus a monthly results review.

The first month is a trial: you see how we work and decide whether to continue based on real results, not promises.

Questions and answers

Frequently asked questions about store management

Do you run stores through your legal entity or ours?
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We work through your legal entity. You stay the owner of the store and all data. We get access to the seller account for daily operations.
What if sales don't grow?
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We don't promise specific growth — marketplaces depend on many factors: competition, demand, pricing, product quality. We do promise professional work with measurable reporting. After the first month you see the real picture.
Can we take just part of the service, like ads only?
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Yes. We discuss individually — there are partial-engagement formats for specific tasks. Reach out saying you're interested in setting up Boost on Uzum and we'll go from there.
How often do you report?
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Weekly report on key metrics plus a monthly one. All data in a clear format — no walls of confusing numbers.
Do you work with stores that are just launching?
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Yes. We can take a store from zero: setup, product card creation, first shipments, ad launch. Or we can plug into a store that's already running.
Do you specialize in particular categories?
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We work across a broad assortment: apparel and textiles, cosmetics, home goods, electronics, kids' products. We have no experience with narrow industrial-grade goods.
Get a proposal

Get a store management proposal →

Describe your situation — in one meeting we'll assess the store and propose a plan.

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