Yandex Market Go in Uzbekistan

Yandex Market Go in Uzbekistan: launch and operational management of sales

An additional sales channel without running your own operations in Uzbekistan

Yandex Market Go launched in Uzbekistan in spring 2025 and is rapidly expanding its footprint. It's a full-featured marketplace with its own audience and financial tools (BNPL from Yandex). For sellers already on Uzum and Wildberries, Yandex Market is a logical addition to a multichannel model. SellerLab takes on the operations.

Discuss a Yandex Market Go launch →

Why it matters

Why Yandex Market Go is worth considering

Additional audience

Less reliance on any single platform.

BNPL from Yandex — Yandex Split

Financial tools for buyers that lift conversion.

Flexible FBY / FBS model

FBY (stock at Yandex's warehouse) or FBS (stock at your warehouse) — pick what fits the product and strategy.

Unified FBS stock via SellerLab

Sell on Yandex Market, Wildberries, and Uzum Market from a single Tashkent stock.

Operating models

Working models on Yandex Market Go

FBY — stock at Yandex's warehouse

You ship goods to the Yandex Market Go warehouse. They handle storage and order delivery. Suitable for stable SKUs with predictable demand.

⭐ Recommended

FBS — stock at SellerLab's warehouse

Goods are stored at our facility in Tashkent. When an order comes in, we pick it and hand it off to Yandex Market Go delivery. This is our priority scenario: unified stock across all platforms, variable costs, no capital tied up.

What we cover

What SellerLab handles for Yandex Market Go

Product preparation for sale on the platform

Inbound and warehouse storage

FBS operations: order pick and hand-off

Order processing and shipment

Local coordination across all processes

Operational store management

Content, product cards, and basic launch support (as needed)

Q&A

Common questions about Yandex Market Go

Does Yandex Market Go cover all of Uzbekistan?

The platform is actively expanding its geography. At launch, coverage was concentrated in major cities, and expansion is ongoing — follow official Yandex Market announcements for updates.

Do I need a separate legal entity for Yandex Market?

No, the same Uzbek sole proprietor or LLC you already use for Uzum and Wildberries works.

Does it make sense to add Yandex Market if I'm already on Uzum?

Yes, provided you don't have operational issues on Uzum. Yandex Market gives you access to a different audience and reduces dependence on a single platform. With unified stock at our warehouse, it adds almost no operational overhead.

Launch on Yandex Market Go

Need a working Yandex Market Go launch in Uzbekistan — let's talk →

Tell us about the product — we'll discuss the operating model, unified stock, and operational management.