Guides and how-tos

Everything you need to know to launch on the marketplaces of Uzbekistan

Practical playbooks from the SellerLab team — based on 300+ launches. Free.

All materials

Guides and how-tos

Broken down by topic — everything you need to know at each stage of working with the marketplaces

All Uzum Market Wildberries Registration Content QC and labeling
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Uzum Market

How to register on Uzum Market: step-by-step guide 2025

Setting up the seller dashboard, choosing a scheme (FBS/FBO), uploading documents, building your first listings. From account creation to first sales.

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Wildberries

Wildberries in Uzbekistan 2025: what you need to know before launch

Wildberries' specifics in Uzbekistan, the differences from Russia, which schemes are available, how FBS from a local warehouse works, and how SellerLab can help.

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Registration

Sole proprietor or LLC for marketplace trade: comparing legal forms

Which is better for marketplaces, what taxes apply, how to open a business bank account, and what's required for registration in Uzbekistan.

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Content

Photo requirements for listings: Uzum Market and Wildberries 2025

Resolution, background, number of photos, infographics — the full requirements of both marketplaces. Why poor photos kill sales and how to fix it.

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QC and labeling

Honest Sign (KIZ) for textiles: step-by-step onboarding

Who needs Honest Sign, how to connect to the labeling system, how to apply KIZ codes, and what happens if goods aren't labeled.

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Warehouse

FBS vs FBO: what to pick at launch on the marketplaces of Uzbekistan

A comparison: where the goods are stored, who handles delivery, how each scheme affects seller rating, and at what volumes each becomes more cost-effective.

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Manufacturers

How a manufacturer in Uzbekistan can start selling on marketplaces

A step-by-step path from the factory floor to first sales on Uzum Market: registration, QC, content, logistics.

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Foreign brands

Entering the Uzbekistan market: a complete guide for foreign businesses

LLC registration by a non-resident, customs, business bank account, marketplaces — everything you need to know before getting started.

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Analytics

How to analyze sales on Uzum Market: the key metrics

Conversion rate, redemption rate, CTR, seller rating — which indicators to watch, how to improve them, and when professional help is needed.

Free

Uzum Market launch checklist — 25 steps

The complete list of actions from registration to first sales. Download it and check off the steps as you go.

  • Sole proprietor / LLC registration and seller account
  • Documents required for each product category
  • Packaging and labeling requirements
  • Checklist for publishing your first product listing
  • Typical launch mistakes and how to avoid them

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